Case study
ZIZEL
How Zizel Turned Product Complexity into Conversational Commerce with OmniAdvisor AI
Zizel, a leading beauty retailer, transformed its online store by implementing OmniAdvisor’s AI Sales Agent, turning a complex shopping experience into a seamless conversational journey. The results were transformative: they tripled their conversion rate for chat users, boosted customer satisfaction, and deployed a powerful 24/7 lead generation engine.
- The Challenge
The Paradox of a Massive Catalog
Zizel’s growing beauty catalog offered endless possibilities — but helping each shopper find the right product quickly was becoming a challenge.s the store scaled, four friction points emerged:
Decision Paralysis
Shoppers struggled to choose among near-identical products, resulting in high bounce rates and abandoned carts.
Overwhelmed Support
The call center was overwhelmed by support questions that where often repetitive like: “which product fits me?” or "when will my order arrive?".
Wasted Ad Spend
Paid visitors arrived ready to buy — but without a way to get quick answers and guided discovery, many left without converting.
After-Hours Gap
With nearly 70% of all conversations happening outside business hours, Zizel was missing prime engagement windows.
- The Solution
An AI Beauty Advisor That Guides Every Shopper
Zizel recognized that traditional search only helps shoppers who already know what they want.
But most customers begin with a concern like “dry skin,” “split ends,” or “which serum fits me?” — and need expert guidance, not keywords.
OmniAdvisor’s AI Beauty Agent filled that gap.
Built on a catalog-first foundation, it turns complex product data into natural, expert conversations that guide customers from question to confident purchase — 24/7, without adding strain on support.
- Implementation Snapshot
- Client: Zizel.gr – Leading Greek online beauty retailer
- E-commerce Platform: Magento 2 (Adobe Commerce)
- Catalog Size: 5,000+ SKUs
- Key Categories: Skincare, Haircare, Korean Beauty, Nailcare
- AI Module: OmniAdvisor AI Sales & Support Beauty Agent
- Integration: Catalog-to-conversation engine with enriched product data and guided recommendations
- Languages: Greek & English
- Lead Capture: Integrated conversational lead-gen form for email and campaign remarketing.
- Support Channel: Website widget (desktop + mobile)
- The Results
Measurable Impact
Higher Conversion Rate
Shoppers who engaged with the AI advisor converted at an rate more than triple than the average site’s baseline.
Higher Marketing ROI
By instantly engaging high-intent visitors from paid campaigns, OmniAdvisor increased both conversion and lead capture, directly reducing effective CAC.
After-Hours Gap
Nearly 70% of all AI-guided conversations took place outside business hours — capturing sales that would otherwise be missed.
A New Brand Asset
With an 85% customer satisfaction score and 50% year-over-year growth in usage, Zizel now features its AI Beauty Advisor — “zbot” — as a core part of its customer experience story.
OmniAdvisor turned Zizel’s extensive catalog into a 24/7, high-performing sales and engagement engine — proving that turning complex, messy product data into intelligent conversations drive lasting growth.
“
OmniAdvisor didn’t just automate support — it elevated how we sell. With over 5,000 products, it has become our most reliable team member, tripling chat-to-conversion rates and assisting customers anytime, anywhere.
“
Aggelos Dogias
General Manager, Zizel
Increase sales and support your customers 24/7 with your OmniAdvisor Agent
“
Our shoppers stopped hesitating. OmniAdvisor guided them through options quickly and confidently, giving us a clear lift in both conversions and average order value. “
Annastella Lazarou Owner, Teepeelicious
- Includes Free AI Readiness Evaluation